Conquering Mountains of Data

We combine data science with market and consumer understanding in order to help companies discover new opportunities and increase revenues

Fuel of 4th Industrial Revolution – Data

The Internet of things and large corporate data bases multiply the amount of data in minutes. How to turn data into business-relevant information?

What can Data Do for you?

We shall make sense out of your data and define key indicators relevant for internal and external monetization. In addition, we can develop predictive models to help you simulate and predict your business performance.

Trusted by great brands

What clients say about us

Data Do team are among the most passionate, engaged and knowledgeable partners we have worked with in the field of insights generation, interpretation and strategy implications. They approach each problem uniquely, diving deep into the real underlying business issue, before proposing adequate approach to answer the business questions. Flexible, open, collaborative working with our teams. In many cases helped us articulate compelling insights and powerful strategy to tackle the issues or opportunities we were facing.

Nataša Đurđević

Category Director Juices, Dairy and Plant Based Beverages CEE, Coca-Cola HBC

The analysis allowed us for the first time to take detailed look at the needs of our customers and understand the role of our stores. Because of this project, we clustered stores and applied appropriate assortment far more precisely and becoming more relevant to our customers.

Nikola Kostoski

Format & Strategy Director, Management Board Member, Delhaize Serbia

Data Do is very experienced team, with high quality consultants and data science experts. Their expertise in analytics and data science helped us a lot to develop great products and analysis, which had a huge impact on GfK business. Your team appeared to be very agile in each step of the project and pushed us to be even better in terms of execution and delivery. Above all, their consultancy capacities which contributed greatly to the quality of our projects and final delivery to the client.

Predrag Ćirović

Commercial Director, GfK Consumer Panels & Services, Serbia and Croatia

Problems we already solved

Client: Global Fortune
Top 100, retailer

Challenge: Reduce and
optimize assortment for online

Solution: Through sophisticated optimization approach, DATA DO suggested significant assortment reduction (43%) with no loss in sales (due to properly calculated substitution effect).

Client: Global Fortune
Top 100, retailer

Challenge: Optimize
assortment in a Dark Store

Solution: DATA DO
optimized assortment for maximal coverage of majority of baskets.
Sales coverage is increased by 21% and basket coverage by 14% thus significantly
increasing picking efficiency.

Client: Global Fortune
Top 100, retailer

Challenge: Create meaningful
smart store clusters to improve

Solution: DATA DO created new multidimensional clusters to replace simplistic low dimensional clustering of stores. Unique approach is applied in merging first party, third party & open data. Data delivered on platform using geospatial visualizations.

Our Innovative product “Shopper Centric Assortment Optimization” platform is co-funded by Innovation Fund of Serbia.